Pune, Maharashtra
Viraj Mahalunkar — Manufacturing entrepreneur. Digital product builder. Pune, India.
Real Projects
InFaktory
Manufacturing sectors
Maharashtra, India
Engineering path
Growth path
Two systems, one objective: fewer manual steps between a real-world signal and a paying customer.
Manufacturing × Software × AI × SEO
Built around real businesses. Not hypothetical portfolio projects.
My Story
I didn't start with code.
I started with business problems.
A manufacturing business runs into real problems — visibility, customers, process — long before it runs into a technical one. Solving those, in order, is what eventually led to writing software.
Selected Work
Project 01 · Manufacturing Website / B2B / Technical SEO
Turning a HPDC and machining manufacturer's capability list into a structured digital sales asset that answers a buyer's qualification questions before the RFQ call.
HPDC Machine Range
180T – 450T
Project 02 · Sadguru Cutting Tools
TNMG
160404
A cutting-tools catalogue built around how machinists actually search — by ISO insert code — instead of a generic industrial-supplies listing.
View case study
Project 03 · Industrial Real Estate / Lead Generation / SEO
A dual-sided lead-generation site for industrial real estate, qualifying occupiers on the engineering specifics — power, crane capacity, floor loading — that actually determine whether a shed works for their process.
Project 04 · Manufacturing SaaS / AI / Engineering Automation
InFaktory is an AI-assisted platform that takes a die-casting RFQ from an uploaded drawing through engineering review, costing, quotation and approval to a tiered, customer-ready export — built and run inside a real manufacturing business.
Explore InFaktory
What I Build
01
Fast, modern websites designed around how industrial buyers actually evaluate suppliers.
02
Building the site's information architecture around actual search behaviour.
03
Internal software that replaces spreadsheets, repetitive calculations and fragmented workflows.
04
Exploring how AI and computer vision can reduce repetitive engineering work — as assistance, not a replacement for engineers.
Interactive Workflow
Explore how manufacturing workflows can move from disconnected spreadsheets and engineering calculations toward integrated digital systems — the model InFaktory is built around.
Explore InFaktoryA customer enquiry lands in the inbox and enters the pipeline as a new draft.
Casting and machining drawings are uploaded against the RFQ.
Title block data and dimensions are read automatically, sweeping complex drawings in tiles for accuracy.
Every characteristic is balloon-numbered, confidence-scored and matched to a suggested inspection gauge.
The actual manufacturing process route is confirmed before costing begins.
Material, tooling, machining, rejection rates and forex provisions roll up into a structured cost build.
A customer-ready quotation is generated, scored for commercial readiness before it goes out.
Technical and commercial sign-off, role by role, before anything reaches a customer.
Engineering, internal commercial and redacted customer-facing packages are generated.
The quotation resolves into a customer record automatically — no re-entry.
The outcome is tracked, closing the loop from first enquiry to decision.
The Differentiator
An industrial buyer evaluating a new supplier is trying to answer a specific set of questions as fast as possible — before they ever pick up the phone. A website that doesn't answer them pushes that qualification work onto a sales call, if the buyer bothers to call at all.
Every site built here is structured around answering these questions directly — because that's what actually shortens the path from search result to RFQ.
What a buyer actually wants to know
Services
Website Development & SEO
Corporate and manufacturing websites, product catalogues, and the technical SEO architecture to get found for the terms that actually bring in enquiries.
Custom Software & Applications
Scoped, carefully-evaluated software projects — RFQ systems, quotation tools, dashboards — built the way InFaktory was, not sold as unlimited-complexity enterprise software.
Development Approach
Understand the business, its customers, and the problem actually worth solving.
Structure the product or site around how the end user actually thinks and searches.
Develop with AI-assisted tools, under direct review at every step — nothing ships unchecked.
Test against real data and real use, not just a demo scenario.
Ship to production infrastructure matched to the project.
Use real usage and search data to improve it over time.
Start Here