How machining buyers search
A machinist rarely searches “cutting tools.” They search the exact code stamped on the insert or the drawing — something like TNMG 160404. A catalogue built only around browsable categories forces several clicks to confirm one SKU is even stocked.
Technical identifiers
Real product, live on the catalogue
TNMG 160404
One of 50+ SKUs — each with its own dedicated, search-optimised product page.
Search normalises real-world formatting — “TNMG 160404”, “TNMG160404” and “TNMG-160404” all resolve to the same page, because that inconsistency is how buyers actually type.
Catalogue architecture
Twelve categories — Turning Inserts, Milling Inserts, PCD Inserts, Carbide Drills, End Mills and more — each product page explaining the actual trade-off of that geometry, not just a spec sheet.
Product discovery
SEO landing pages
Because real demand is long-tail and code-specific, every stocked insert family gets its own indexable page. Local-area pages (Chakan, Pune, Bhosari, Talegaon) target the area-plus-product searches a catalogue-only structure would miss — built as genuine pages for clusters actually served, not one template with a city name swapped in.
Catalogue — Desktop
Mobile
Enquiry
No account creation, no catalogue download gating pricing. Every product carries two paths matched to how this audience transacts: a formal quote request, and a direct WhatsApp enquiry.
Result
Live and serving as the primary online catalogue and enquiry channel for the Chakan-Pune machining market it supplies.